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A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components.
Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a certain amount of time. Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.
In the digital age, consumers want to get their information instantly, bringing about pressure on the news media to output as much material as possible. This may cause news media companies to heavily rely on press releases to create stories.
Many projects try to publish press-releases as much as possible. It is a necessary tool to attract attention, for PR, for google search, organic growth etc.